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Introducing ALĒO: Where sustainability and artistry converge

Updated: Sep 8, 2023

At ALĒO, the story begins with a shared vision that spans continents. A desire to connect people through artisan craftsmanship, understated luxury, and contemporary aesthetics brought this brand to life. What emerged is a testament to slow fashion, sustainability and a commitment to creating unique pieces that stand the test of time.





Born in the vibrant heart of Sydney, Australia, nurtured in the cultural tapestry of Northern India, and now thriving in the lush landscapes of Ireland, ALĒO is a brand that draws inspiration from around the world. Co-founders Tara and Jonathan Jordan embarked on a journey to blend playfulness with creativity while staying true to their sustainability and slow fashion values.


The name "Alēo" (/a:.ley.o:/) carries a heartfelt significance. It derives from a serene Himalayan village where Tara and Jonathan's son was born. This secluded hamlet embodies the essence of ALĒO’s ethos – clean air, snow-capped peaks, and an unending sense of wonder – all driving their mission to craft authentic products for individuals from all walks of life.


At INEZ Agency, we're thrilled to introduce ALĒO's story and sustainable practices to the brands we collaborate with. ALĒO’s collections are more than fashion; they're connections to a world where luxury marries responsibility, each piece carries the spirit of artisans, and slow fashion paves the path to a brighter future. Join us in embracing a brand that intertwines elegance with ethics and shapes the future of fashion with every stitch.






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